Archive for the ‘Solopreneur Posts’ Category

Posted on January 7, 2010 - by Janice

How to Monetize Your Travel Blog

If you’re a travel blogger I hope that you’ll have a look at the Global Bloggers Network. I developed it along with Keith of the Velvet Escape. It offers our ‘wish list’ of services and resources — the support that we think will help us all improve and grow our travel blogs. (more…)

Posted on January 4, 2010 - by Janice

The Future of the Solopreneur Posts

Happy New Year everyone.

You may have noticed that I have not published a Solopreneur post for the last few weeks. Well, that’s not just due to the holiday season; I’ve actually been working very hard through this time. I’ve been developing a project with Keith of the Velvet Escape – a project that will replace the Solopreneur section of this site. (more…)

Posted on December 5, 2009 - by Janice

Solopreneurs: Cashflow Trumps Profits for Start Up.

Businesses can last for years without making a profit but die very quickly with negative cashflow.

My first business is proof. The business started in 1989, less than a year before the economy slipped into a recession. We took a loss on the first year. No surprise. And the second year. Yikes. In fact, it was not until year five, that the company both paid my partner and me a decent salary and made a small profit. We survived for five years on cashflow alone. (more…)

Posted on November 20, 2009 - by

Solopreneurs: Even shy people can schmooze.

For those solo travelers who are solopreneurs and those who want to be,
here is the every-other-week business post.

If this isn’t for you, just wait a day or two and another solo travel post will be coming your way.

Bookmark this on Delicious

I have written about networking and schmoozing many times in my business writing practice, but always from a theoretical perspective. It’s something I’ve never managed to do well myself. I’ve always been intimidated with the thought of working a room – until last week. (more…)

Posted on November 7, 2009 - by Janice

Solopreneurs: Shorten Your Learning Curve

For those solo travelers who are already solopreneurs and those who want to be,
every couple of weeks I run a business post. If this isn’t for you, just wait a day or two and
another solo travel post will be coming your way.

I believe that there is more security in being self-employed than being employed. Not only is profitability largely in my control, I also can’t be fired. Yes, clients can let me go but, assuming I have multiple clients, it’s unlikely I’ll lose all my income at once. As an employee, one firing is all it takes. (more…)

Posted on October 24, 2009 - by Janice

Solopreneurs: What’s your end game.

Apologies everyone. I’ve been organizing a trip so I’m a bit delinquent in delivering a solopreneur post. But, better late than never. Here you go…

In ’98, my husband and I sold our business. What we actually sold was a database and a name — our customer list and goodwill. That’s it. They got no computers, buildings or products. It was an interesting, sometimes painful but ultimately financially rewarding process. It was our end game from the start. What’s yours? (more…)

Posted on September 26, 2009 - by Janice

The Net’s Holy Grail: Page One on Google
Part II: Content is King

To receive the Solopreneur newsletter that is delivered between Solopreneur posts, please sign up here:

Next time via newsletter -  Part III: Links are Currency

PART II: CONTENT IS KING

To get great traffic results from Google, your website needs high quality content that uses your chosen key word phrases. However, Google and search engine optimization (SEO) should not dictate how your content is written. SEO is a secondary consideration; your readers’ needs must come first. (more…)

Posted on September 5, 2009 - by Janice

Snap up the Shout Outs: PR for the Solopreneur

A post on being a solopreneur is not of interest to all but it has proven to be popular with many.
So here’s the plan. I’ll add one solopreneur post

every other Saturday. On those weekends, I’ll also run a travel post on Sunday.

The weeks in between, I’ll send the solopreneur post via email. Please sign up.

Next week via newsletter: Search Engine Optimization and the Net’s Holy Grail: Page One of Google

Snap up the Shout Outs:
PR for the Solopreneur.

Public relations is often touted as fabulous, free marketing. Well, it can be fabulous but it’s not free. It takes time and, as we all know, time is money. If you plan to add public relations to your long list of to-dos, use tactics that get you that coveted coverage efficiently. (more…)

Posted on August 21, 2009 - by Janice

Solopreneur:
a tale of two companies

Being a solopreneur is not just about what you know but also how you think.

This blog is essentially for travel. Yet the response to the first solopreneur post was amazing. So, to meet the demand without diluting the focus of Solo Traveler, the plan is to publish one solopreneur post every other Saturday and deliver another in the weeks in between via newsletter.

Next week via newsletter: Business Models Everywhere: plenty to make you think.

SOLOPRENEUR: a tale of two companies.

Is there any single right business for you to start? I don’t think so. But there are many wrong ones.

Just because you have a good business idea doesn’t mean that you should pursue it. Your business idea also has to suit you. As long as it does, as long as it feeds you in enough ways, you will feed it with all the energy, creativity and sweat you have to offer. (more…)

Posted on August 8, 2009 - by Janice

Solopreneur : Solo Traveler

People often assume that, because I travel solo, I am an extrovert. I’m not. What I am, is independent – a trait that introverts and extroverts can share.

This independent streak has been with me a long time. It has shown itself in how I live and how I’ve made my living. I’ve been gainfully self-employed since 1986. I’ve been a freelancer, an entrepreneur and now, a solopreneur. (more…)